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October 24, 2005 08:00 AM UTC

Beyond Banner Ads

  • 9 Comments
  • by: Colorado Pols

Lynn Bartels of the Rocky Mountain News has a good story today about the new generation of campaign advertisements online. Both sides of the campaign on Referenda C&D are producing traditional radio and television ads that are only distributed online:

A frustrated woman in line at the Motor Vehicle Division office holds a slip of paper saying, “You are No. 6,223.” The shot is part of one of the most talked about ads developed yet for the Referendum C campaign, only viewers aren’t seeing it on television.

The ad, one of three developed by Jen Caltrider of the group ProgressNow, is available for viewing only online. The premise of the video ads, from do-it-yourself driver’s licenses to fixing potholes to fighting fires at state parks, is this: Some things you shouldn’t have to do yourself. You need government. Government needs money to operate. Vote Yes on Referendum C.

Welcome to elections, 2005 style, where the Web and the Internet at times are upstaging traditional campaign advertising.

The end product is then e-mailed to thousands of Coloradans, who forward it to their friends, who forward it to their friends. “It’s cheap and it’s an opportunity to touch a lot of people very quickly,” said Dave Pearson, spokesman for Colorado Club for Growth, which opposes Referendum C. The downside, he said, is “there are very few people who live on the computer. Most people have a life.”

The Club for Growth developed two jingles attacking the tax measure and e-mailed them to about 300,000 people.

[Jason Bane http://www.jasonbane.org]

Comments

9 thoughts on “Beyond Banner Ads

  1. “The downside, he said, is “there are very few people who live on the computer. Most people have a life.”

    Then he must not have met many of us, who live on the computer.

  2. And even some of us who live on our computers don’t look at all the “broadcast” e-mails we get. I know I delete e-mails immediately that have video attachments for fear of viruses. I also delete other attachmented e-mails if I don’t recognize the sender as someone I expect attachments from.

    The “DMV never-ending line” ad is one I would like to see on TV though.

  3. and the DMV line ain’t a joke.  It took me 4 hours to get my license here in Colorado.  And I went to the DMV 30 minutes before the thing even opened, and there was already a line out the door.

  4. Received 4-pp. self-mailer from “if c wins, you lose.” Looks like Holtzman paid for it because he is featured prominently. Joe Stengel, a big supporter, less so. I know I’m on Holtzman’s mailing list. Wonder how many pieces were mailed and to what list.
    1. Holtzman’s private list of 6,000?
    2. GOP voters in last 2 generals and primaries?
    3. All voters in recent elections?

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